Day 1: Introduction to Digital Marketing
- What is Digital Marketing?
- Overview of Digital Channels: SEO, SEM, Social Media, Content Marketing, Email, etc.
- Digital Marketing vs Traditional Marketing
Day 2: Digital Marketing Strategies
- Importance of Digital Marketing Strategy
- Understanding Audience: Market Research and Buyer Personas
- Setting SMART Goals for Digital Campaigns
Day 3: Website Optimization & User Experience (UX)
- Basics of Website Development and Design
- Importance of Mobile-First Design
- UX Best Practices and Tools
Day 4: Analytics and Tracking
- Introduction to Google Analytics
- Setting up Goals and Tracking
- Key Metrics to Measure Success
Day 5: SEO (Search Engine Optimization) Basics
- On-Page vs. Off-Page SEO
- Keyword Research and Tools (Google Keyword Planner, Ubersuggest)
- SEO On-page Optimization (Meta Tags, Content, Internal Linking)